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Newspaper ad / Landing page / Social post
To attract visitors back to the museum after the hard lockdown of December 2021, we asked people to draw their own QR code. After coloring, the QR code could be scanned and you received a free ticket for the Kröller-Muller museum and their 'Mooi oud' illustration exhibition. With the QR code we responded to the QR code of the covid certificate that you had to show everywhere for access.
Agency: FCB Amsterdam | Creatives: Rolf Bais, Wouter Kampman, Massimo van der Plas (CCO) | Illustraties: Christiaan Dros
